Knowledge
Pieces on the engineering behind brand architecture. Construction, systems and the calculation models underneath.
The most expensive brand identity is the one that lives nowhere
An undocumented brand costs nothing at delivery. It costs money every time after.
Waiting for an agency to change one colour is vendor lock-in
Vendor lock-in does not come from a bad agency. It comes from only one party being able to maintain your brand. Two questions tell you whether you have it.
A website that is almost finished is a commercial leak
A website can look good and still cost you customers. Four two-minute checks reveal the execution flaws that make visitors leave.
Now and then I write here about the engineering behind brand architecture. Leave your email to receive new pieces.