This is not a portfolio. This is the construction underneath
Most designers show the end result. I show the calculation model that result comes from: the proportions, the anchor points, the margins. What follows was built to make the method visible, not to win over a client.
A wordmark constructed on fixed geometry
This is a methodology demonstration of Logo Fundament. The wordmark uiux is built entirely from circles, squares and a fixed line weight. Every measurement follows from the same model.
This is how I build every brand
This construction is the foundation under every project. With Logo Fundament it delivers a documented logo. With Identity System and Brand Authority it is the first layer of a complete system.
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