A brand is a business asset. A business asset is safeguarded
You had a system built that lasts for years. Guardianship keeps that system intact while the organisation around it moves. I review, I correct, I protect what we built together.
A logo does not blur through design. It blurs through use
A new supplier deviates. A team member picks their own colour. An expression drifts from the standard. Each deviation is small and nobody notices.
Together, they slowly drain the brand of the authority the project built. A brand builds value for as long as it stays intact. Once it drifts apart, that value disappears just as slowly as it was built.
Under guardianship I check every new expression against the same foundation. The brand does not weaken quietly.
The system is yours. Guardianship is a choice
At every delivery you receive full ownership of the system: all source files, the SVG masters and the guidelines as a document. Any printer and any supplier can produce exactly the same result from it. With Brand Authority, the platform and the automations transfer to your own accounts. That stays yours, with or without a subscription.
Self-managed
You manage the system yourselves: you check every new expression against the guidelines, and you correct every supplier without outside help. The online environment closes 31 days after delivery, because from that point nobody maintains it anymore.
Under guardianship
I stay connected to the organisation. I review new expressions, correct where they deviate and keep the online environment at blueprint.yourcompany.nl running. You have direct access to the architect who built the system.
Invoicing runs 12 months in advance.
The level follows the project
Every project has its own guardianship. What was built determines what gets reviewed.
Logo Guardianship
€ 225 per month
Monthly review of whether new expressions match the documented brand identity. I catch deviations before they spread and correct them where needed.
Back to Logo FundamentIdentity Guardianship
€ 445 per month
Monthly review of the complete visual system: typography, imagery and grid checked as one whole. Quarterly call, veto rights and priority on questions.
Back to Identity SystemBrand Guardianship
€ 895 per month
Guardianship of brand, platform and automation as one whole. I handle full management, with a quarterly call, veto rights and priority on questions.
Back to Brand AuthorityWith Brand Guardianship I manage the platform. Those who manage it themselves also cover the costs for the platform and the automation.
Guardianship follows a project
Guardianship is not a standalone service. It safeguards what a project built. The path starts with the Brand Audit.
23 questions. 7 minutes. Personal report within 48 hours