A logo that turns out identical everywhere
The logo is calculated on fixed measurements. The colour is locked down exactly. You do not get a file that works today. You get a foundation that keeps standing.
€ 4,750 excl. VAT · 5 weeks
23 questions. 7 minutes. Personal report within 48 hours
A logo built on instinct only works on the day it ships
Proportions chosen by taste break the moment you enlarge the logo or a printer takes it over. I build the logo on a calculation model. Every point and every line weight is fixed and repeatable as a result.
A logo that is not calculated lasts a few years and then needs repair. That repair usually coincides with a growth step, exactly the moment the brand needs to hold up. You then pay again, and more, for a problem that building it right once would have prevented.
Three things are fixed once the project ends
The logo is calculated, not drawn
Every anchor point follows fixed measurements: the golden ratio for organic shapes, root-2 for strict geometric shapes. Every printer and every builder therefore produces exactly the same result, at any scale.
Colour is locked down exactly
The colours are fixed in HEX, RGB, CMYK and Pantone. The same colour on screen, in print and on the building facade.
All files are yours
At delivery, the source files and the SVG masters become your property. You depend on no agency for any application.
Five weeks, two phases
Week 01 to 04 · Construction
I build the logo and the colour system on fixed, mathematical systems. For the logo I present two construction directions, for the colour three colour systems. You validate which direction fits the commercial goals.
Week 05 · Delivery
The final handover of The Blueprint at your own address: blueprint.yourcompany.nl. All source files, the SVG masters and the guidelines come together there, usable by anyone without design knowledge.
A new supplier gets a link, not an explanation
The project delivers its own secure online environment at blueprint.yourcompany.nl. The strategic foundation and the brand guidelines live there together. A printer, a web builder or a new team member can apply the logo correctly, without design knowledge and without me involved.
A new printer, a new web builder, a new team member. Each of them delivers exactly what is documented, without you explaining it again.
After delivery, you choose
You receive full ownership of the system and manage it yourselves. Anyone who wants the system safeguarded keeps the environment active and me connected. I check new expressions against the system and correct where they deviate. No briefing, no onboarding period, no agency that has to get to know the brand again. For Logo Fundament that starts with Logo Guardianship, from € 225 per month.
View GuardianshipYou can always grow into more
Logo Fundament is fully included in Identity System and Brand Authority. Anyone who scales up during the project pays no surcharge. Anyone who expands after completion pays the price difference plus a fixed coordination surcharge of € 1,000.
The next time you stand next to a bigger competitor
By then the logo should already have won the conversation. The Brand Audit shows in 7 minutes where the brand is leaking. Within 48 hours the report is ready.
23 questions. 7 minutes. Personal report within 48 hours