This is an example of a validation page. It shows how you follow and approve a project. It is not an active project.

ETA Intel · Brand Authority

Your project, phase by phase

Every phase is ready here with my recommendation. You approve a phase before I start the next.

  1. 1

    Strategic session

    The commercial goals and the market position are set.

    Approved
  2. 2

    Logo construction

    For approval

    Direction A. Calmer at small sizes: strong in digital, print and at the smallest scale.

    Direction B. Tighter at large sizes: strong on buildings, at trade shows and on signage.

    My recommendation: direction A

    A network of fifteen titles is often shown small, as a favicon and in columns. The calmer proportion holds up there.

  3. 3

    Colour system

    Waiting for the logo construction to be approved.

    Waiting
  4. 4

    Visual system

    Not yet started
  5. 5

    Platform and follow-up

    Not yet started
  6. 6

    Validation and handover

    Not yet started

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